So, we’re pretty sure everyone can agree that 2020 is NOT going how we thought it was gonna go! To put it mildly, this last month has been one of incredible upheaval and we’re feeling it, too. We had 2020 all lined up…plans for our podcast, plans for family trips, and BIG plans to launch a new business offering products we were sure people would love! But, then…but, then…
FREAKING COVID-19! A pandemic?! Who knew that life would look like this: mandatory social distancing, economic uncertainty, a health crisis resulting in (currently) a QUARTER of the world’s population to be in some form of government mandated lockdown? Are we getting Punk’d?!
It would be easy to succumb to the stress and anxiety of it all. It would also be easy to stay in our grief, mourning all the things we can’t do and can’t plan for. And, in full disclosure, there have been some seriously stressed out moments. BUT, and this is a HUGE BUT…you know what’s been awesome? The unexpected and incredibly inspiring GOOD we’ve witnessed these last few weeks.
We’ve seen teachers adapting to unheard of demands to suddenly switch to distance teaching. We’ve seen grocery workers elevated to hero status for working ungodly hours just to meet the demands of scared patrons. We’ve witnessed parents rising to the challenge of juggling full-time childcare with working from home, if they even have the fortune of keeping their jobs. And more than ever, we’ve witnessed healthcare providers adapt to an unprecedented (in at least 100 years) pandemic that’s stretching the system as they know it to its absolute limits. Each and every one of these people are living examples of a credo we stress all the time: do WHAT you can, WHEN you can, HOW you can. You know what they’ve done incredibly well? They’ve pivoted.
They’ve encountered roadblocks in their paths and chosen to adapt their actions and attitudes to move forward anyway. And that’s exactly what we’re doing as well. That new business we had hoped to launch in April? Yep, that got tabled. But, that’s ok. Because we’re taking the most important part of our new business – our mission – and pivoting with it instead.
Wait, what’s that mission we’re talking about? Well, to put it simply, it’s to make Pieces With Purpose.™ We believe in doing things on purpose, with purpose. Our purpose in 2020 was to curate a business that would allow us to not only fuel our love of creating, but also afford us the continued flexibility to be with our families. Our customers are also our purpose. We want to provide custom pieces that serve to help you celebrate, commemorate, or grow – for whatever YOUR purpose is. Last, but certainly not least, we have always believed that one of our true purposes is to serve by giving back. From the beginning of our Better With Sisters brand we’ve made it a part of our business model to support charitable organizations that we believe in. Our plan was to continue that with our newest venture; for every purchase made, a portion of the proceeds would be given back to a charitable organization or under-served segment of our community.
With Covid-19 posing a serious roadblock to us executing our original plans, we decided to pivot our business while staying true to our mission. Instead of selling our pieces with purpose, we DONATED 7000 acrylic mask hooks to essential workers (healthcare workers, grocery store clerks, frontline workers) all across the US. Now that the demand has died down a little, we are ready to move forward and are thrilled to launch our new venture! So take a look around, and let us know how we can help create a piece with purpose for you!
With Sisterly Love,
- Lan & Cathy
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